The Landscape of Shopping: Channels, Motivations, and Behavior

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The Landscape of Shopping: Channels, Motivations, and Behavior

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10 ta
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956.74 KB
Fayl turi:
.pptx

shopping

consumers

retail

behavior

channels

motivations

Mahsulot tavsifi

This product analyzes the landscape of shopping, covering channels, motivations, and consumer behavior. It highlights the rise of omnichannel shopping (73% of consumers) and the importance of hedonic motivations (over 60% of trips) for pleasure and entertainment

Allanazar Ruziev

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