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Dunkin' DonutsDunkin' DonutsDunkin' Donuts
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marketing
brand
innovation
franchise model
operations
financials

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Dunkin's franchise model, started in 1955, allowed rapid expansion; by 1963, they had 100 locations. In 2018, Dunkin' rebranded from 'Dunkin' Donuts' to 'Dunkin'', reflecting a broader menu focus beyond doughnuts
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