MARKETING VA UNING ASOSIY VAZIFALARI.

MUNDAREJA:

KIRISH......................................................................................................5

I BOB. MARKETINGNING IQTISODIY MAZMUNI.......................

1. Marketing jarayoni, tizimi, talablari va turlari.......................................8
2. Marketing faoliyatini tashkil etish............................................................16
3. Marketingnirejalashtirish.......................................................................19

II BOB MARKETING STRATEGIYALARI VA STRATEGIK REJALASHTIRISH...................................................................................

1. Marketing strategiyalari.........................................................................24
2. Strategik boshqarish uslubiyoti.............................................................28
3. Strategik marketingni rejalashtirish.....................................................29

III BOB MARKETING FAOLIYATINI TASHKIL QILISH UNI SAMARALI BOSHQARISHNING AMALIY HOLATI TAHLILI.

1. “Afrosiyob Palas” mehmonxona majmuasida marketing reklama dasturlarini ishlab chiqish va uni samaradorligini baholash..................................................31
2. Xalqaro marketing tadqiqotlarining xususiyatlari............................................37
3. Marketing tadqiqotlarining strategiyasi.............................................................40

XULOSA..................................................................................................................44

Kurs ishi davomida qo`llanilgan atamalar ro`yati…………………………….

FOYDALANILGAN ADABIYOTLAR................................................................48

      ILOVALAR...........................................................................................................50